More "real women" advertising

Just when you thought it was safe to stop wondering whether or not the new Dove ad campaign is empowering or objectifying, Nike is swooping in to cash in on the idea that "real women have curves." Nike's new ad campaign, complete with videos of women talking about specific body parts, adds a little more complexity to the whole empower v. objectify debate given Nike is not trying to hawk cellulite cream (ahem, Dove). On one hand, it's great because these chicks are unapologetically toned and muscular (read: unfeminine), presumably working out because they enjoy it, but it can't go without saying that this is Nike and advertising, neither of which have upstanding reputations. Damn! Why's everything gotta be so complicated?!