A high-performance tampon?

I don't really know what to think of the new product and ad angle of Playtex Sport: ". . . a high performance tampon with sport level protection. . . . and a no-slip grip." Aside from the reality that I've never felt the need to add any more grip protection to my tampons, I'm just a bit weary of a high-performance tampon. What does that even mean?!? To think, I've been recklessly sporting around without "unique 360-degree coverage"!! Rather than even bothering with an analysis of the ad (Slate takes care of that here), I'd rather plug more sustainable options for menstrual care. Check out The Keeper; many ladies I know swear by it.